Adds Targeted App-Install Ads Within YouTube and Mobile Search
By Mark Bergen. Published on April 22, 2014
Google on Tuesday plans to introduce its latest updates to AdWords, its core search product, and allow app developers to buy ads promoting installed apps in paid mobile search and YouTube. In 2011, Google introduced app-install ads in mobile search. Consumers have been able to open pages within apps via organic search results on mobile since November, but now the company is offering the capability to paid search advertisers.
The news comes a weeks after Twitter started selling app install ads, following Facebook’s lead. Yahoo is floating the idea as well.
YouTube’s app install ads will run with TrueView, the in-stream service that allows users to skip through videos, the company said. It was added to mobile in August of 2012.
A mobile ad with the new capability of opening an installed app on a user’s phone.