Twitter to Launch Subscription Service Super Follows, Aims to Double Revenue by 2023

Social-media company detailed its goals at an event for analysts, its first in several years

By Sarah E. Needleman
Updated Feb. 25, 2021 3:32 pm ET

Twitter Inc. TWTR +3.87% plans to introduce a subscription service for content creators and said it would explore tipping, as it looks to double its annual revenue and accelerate user growth over the next few years.

The social-media company on Thursday said the subscription initiative, called Super Follows, will give people an opportunity to receive payments for their content. Twitter expects it to appeal to so-called influencers with large internet followings and plans to launch it this year.

Twitter executives didn’t say when it would roll out tipping or share details on how it will work. The company also didn’t disclose how much of a percentage it would take from sales for that feature or Super Follows.

Dantley Davis, Twitter’s head of design and research, said that “an audience-funded model where subscribers can directly fund the content that they value most is a durable incentive model that aligns interests of creators and consumers.”

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